The trend of the season is natural branding.

Europe has come up with a way to save the environment from plastic waste pollution and help retailers save on packaging.

The answer is simple: laser marking of products.

Products suitable for laser marking:

– fruits, e.g., apples, bananas, pineapples
– vegetables, e.g., cucumbers, pumpkins, potatoes
– bakery products
– meat and sausage products

Almost all food products can be used for natural branding. Laser marking is performed in a contactless manner and therefore does not affect the quality, taste, or shelf life of the food product.